Is it important to have your company’s Logo designed for your website?

Logo of a company acts as a corporate identity of a business. It is a graphic symbol that gives the idea about a company, its services and offerings. Sometimes, a logo considered as a trademark or brand symbol of a business. But trademark and logo are two different things. Some people make small logos which might look fine on a mobile website, but it does not looks clear on a brochure, so if you are planning to have a logo on your mobile website then make sure that the mobile website design is compatible with all major mobile phones and that the logo appear vivid on the small screen of the mobile device, just as it looks on the larger screen of a PC or a tablet device.

Is logo same as Icon?

Logo is often confused with an icon. Do you also consider logo and an icon as one thing? Well, the truth is that they are both different! A logo of a company is used on websites, brochures, business cards, letterheads, flyers, banners, advertisements, post cards, calendars, catalogue, newsletter, posters, etc. However, an icon has to be re-designed according to the purpose. You cannot use the same icon on the brochure and a business card. This is because, if you resize an icon, according to the purpose and usage, it will get blurred. Therefore, each time it has to be re-sized.


Logos plays a vital role in brand promotion:

Logo design is essential for a business. Logo plays an important part in the marketing campaign of any business. Logos not only represents the products and the services that a business offers but it also attracts new and targeted customers. The logo can either attract or repel customers. Therefore a company should choose a logo wisely. A business should hire the services of an experienced graphic and website designing company for designing the website, company logo, and other services, including managing a company.




Different Styles of Logos:

We find different types and styles of logos. Some logos are based on the initials of a company’s name, while sometimes mascot or cartoon character like an animal is used for designing a logo. The most common logos are text/types based and symbols, however, the badge like and abstract logo designs are also quite popular.

The text based logos contains the company’s name in an artistic way so that the customers can remember the company’s name in short span of time. The common text based logos are of IBM, Barbie, Red Bull, Coca-Cola, Samsung, Nokia, Dell, Lenovo, Sony Vaio and many others.

Badge-like logos are mostly used by automobile companies and sport teams.

Some logos are based on the initials of a company’s name. For instance, the logos of Honda and Suzuki cars are based on initials.

Apart from these above mentioned logo types, sci-fi and 3d logo designs are also attracting customers. If your potential customers are youngsters than using 3D and Sci-Fi logos will be very useful for getting the attention of your customers.

View the logos of your competitors:

Do you often get confused when you have to decide a suitable and eye-catchy logo for your company? Many of us do! So what should be done before hiring a web design company for logo designing and other corporate identity designing services? Well, first of all check what kind of logos your competitors are using. Take an idea and ask the graphic designing company to show you their samples. You can take a look at their portfolio to know if they are capable of designing the type of logos that your competitors have. Of course, you are not copying the logo of your biggest rival company, but the reason behind viewing the logos of the competitors is to have your logo unique and more attractive than theirs!

Know the latest trends in logo designing:

It is important to know the latest trends in market before contacting a web design company for designing the logo of your company for your business website.