When all passengers visit our blog which is “E-Commerce Airline”, can you think of any airline companies in Malaysia? My inspired answers is AirAsia and Malaysia Airlines which both are successful in E-Commerce online transaction but the most popular E-Commerce website of airline companies is AirAsia.
Story of AirAsia in E-Commerce success and its causes
AirAsia Berhad is a low-cost airline in Malaysia. It operates scheduled domestic and international flights and it is Asia’s largest low fare, no frills airline. The most important is AirAsia is the first airline in the region to implement fully ticketless travel and unassigned seats.1. Low-cost airline
AirAsia pioneered low cost travelling in Asia so it is one of the airlines which is based on Low Cost Carrier Terminal (LCCT). The vision of AirAsia is to serve the 3 billion people who are currently underserved with poor connectivity and high fares. Thus, this is one of the secret of success for the AirAsia low fare airline’s company.
2. Perfect online booking system
AirAsia is belonged to Business-to-Customer (B2C) transaction. It is also the first airline to launch the online booking facility that enables bookings through its website. When the online booking facility was launched on 10th May 2002, the airline has recorded over RM5 million sales through the internet (From AirAsia’s Press Release).
3. Multi-language website
AirAsia’s website is available in seven languages which are Bahasa Malaysia, English, Mandarin, Tamil, Thai, Tagalog and Bahasa Indonesia. Therefore, it is proved that around 70 percent of AirAsia’s business comes from Internet booking due to its friendly user website.
4. Convenient web check-in system
In addition, AirAsia introduced the web check-in in 2007. This web check-in has created AirAsia to become the first airline in Malaysia to offer the ability to check in online and print out boarding passes. In the end of 2007, a new service named “Xpress Boarding” had been launched. This new service enables passengers to get priority boarding with minimum fees.
Besides web check in and kiosk check in, AirAsia also introduces PDA check-in. As a result, this service enables the passengers to get a low price and choose seats at ease.
5. High security and reliability online system
Furthermore, AirAsia has expanding rapidly and it is a very popular airline industry nowadays. AirAsia’s online system is performed around the world and customers can book or buy air ticket from Internet. The transaction with AirAsia through Internet is secured because they use a high standard encryption mode to guarantee that customer transaction is secured and saved. Hence, this security system increases the customer’s loyalty through internet.
Based on my opinion, AirAsia.com is a successful E-Commerce website because it is a convenient online booking which ensures a hassle-free and friendly user experience.
AirAsia pioneered low cost travelling in Asia so it is one of the airlines which is based on Low Cost Carrier Terminal (LCCT). The vision of AirAsia is to serve the 3 billion people who are currently underserved with poor connectivity and high fares. Thus, this is one of the secret of success for the AirAsia low fare airline’s company.
2. Perfect online booking system
AirAsia is belonged to Business-to-Customer (B2C) transaction. It is also the first airline to launch the online booking facility that enables bookings through its website. When the online booking facility was launched on 10th May 2002, the airline has recorded over RM5 million sales through the internet (From AirAsia’s Press Release).
3. Multi-language website
AirAsia’s website is available in seven languages which are Bahasa Malaysia, English, Mandarin, Tamil, Thai, Tagalog and Bahasa Indonesia. Therefore, it is proved that around 70 percent of AirAsia’s business comes from Internet booking due to its friendly user website.
4. Convenient web check-in system
In addition, AirAsia introduced the web check-in in 2007. This web check-in has created AirAsia to become the first airline in Malaysia to offer the ability to check in online and print out boarding passes. In the end of 2007, a new service named “Xpress Boarding” had been launched. This new service enables passengers to get priority boarding with minimum fees.
Besides web check in and kiosk check in, AirAsia also introduces PDA check-in. As a result, this service enables the passengers to get a low price and choose seats at ease.
5. High security and reliability online system
Furthermore, AirAsia has expanding rapidly and it is a very popular airline industry nowadays. AirAsia’s online system is performed around the world and customers can book or buy air ticket from Internet. The transaction with AirAsia through Internet is secured because they use a high standard encryption mode to guarantee that customer transaction is secured and saved. Hence, this security system increases the customer’s loyalty through internet.
Based on my opinion, AirAsia.com is a successful E-Commerce website because it is a convenient online booking which ensures a hassle-free and friendly user experience.
In conclusion, I agree that “Now Everyone Can Fly”.
PICK A SEAT
Now you can pick your favorite seat when you fly with us!
~For more information, please refer to following websites
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